NOTE: A few months ago, our brand development | publicity | events consultancy Happy Consultants Manila handled and produced the 2018 local campaign of Butterfly Twists Philippines. We were responsible for getting the face for the campaign, producing all the brand’s collaterals, the campaign’s publicity, and mounting the Spring/Summer 2018 collection launch. Here’s one of the press releases that I wrote for the footwear brand.
Photography, Videography, Styling, Make up & Music by The Visual Club
Photography: Kris Villano
Videography: Chino Villagracia
Stylist: Jana Silao
Make up: Jia Achacruz
Hair: Pauline Mae Alabastro
Music: Salvador C. Silao II
Produced by: Happy Consultants Manila
From daily commutes rushing to work, from partying with gal pals all night to spur-of-the-moment road trips, there’s nothing that would stop the modern-day woman from living her life to the fullest. That’s why for her, it’s important to have a balance within work and play and with that, comfort and efficiency are vital factors when choosing her daily outfit.
BUTTERFLY TWISTS is a footwear brand designed for ladies on-the-go, who love to have fun, and who are not afraid to live life with a free heart. With its campaign #PlayTimeNeverStopped, be reminded that even though that creative mind of yours is constantly put to good use at work, don’t forget to always stop and smell the roses, make time to unwind, and enjoy life. Travel and experience new things, and you’ll be surprised at what’s in-store for you. Butterfly Twists’ compact, fashionable, and comfy feature is a game changer when it comes to footwear.
Its foldable attribute makes it fuss-free for women to bring anywhere. Its memory foam and breathable fabric will give your feet the comfort that it need. With different styles and silhouettes from Butterfly Twists’ Spring/Summer 2018 Collection, you’ll have a perfect pair at any given occasion. Featuring the new ballerina flats, espadrilles, trainers, and sandals, this newest collection boasts of the latest outsoles and insoles, and cute branded trims, perfect for the on-the-go, social, and urban women.
With those qualities in mind, Butterfly Twists found the perfect local ambassador to represent the brand’s latest campaign. Actress, musician, and entrepreneur Glaiza de Castro is currently one of the busiest personalities we have in the Philippines. From shooting three days a week for her TV series Contessa, going to promo tours, photo shoots, working on her music, and attending meetings for her business ventures, Glaiza still never forgets to make time to play. “We all get tired at some point, especially if we’ve been working really hard. So, we must feed our soul, replenish, or restart to keep us going. We should have reasons why we keep doing what we’re doing and finding a balance, helps us remind why,” says Glaiza. Planning ahead is key for Glaiza to avoid conflict with her schedules and also, it gives her something to look forward to. She loves to travel, from going to international trips to weekend out-of-town getaways, and she also loves watching concerts, that’s why Butterfly Twists’ compactness, comfort, and fun style is perfect for her.
Shop online now at Butterfly Twists Philippines’ FB page @butterflytwistsphilippines or http://www.butterfly-twists.ph.
Follow Butterfly Twists Philippines on Instagram at @btwistsph to know more about the latest campaign and the SS 2018 collection.
About the Butterfly Twists Brand
UK footwear brand Butterfly Twists had an unlikely start in fashion life. In 2007, two brothers and their two oldest school friends made a bet that saw the unluckiest of them attending a party in a pair of six-inch stilettos. What started as a joke, however, gave the boys – Emmanuel Eribo, Frank Eribo, Mark Quaradeghini and Philippe Homsy – the idea that would change their lives. A new-found solidarity with the women enduring evenings out in towering heels started a conversation about footwear that might deliver a little glamour, without ruining a good night out.
The collection debuted in London in 2009, dedicated to the aching toes and glamour-cravings of its most stylish inhabitants. The boys don’t wear women’s shoes anymore, but if they did, they would make a pair of Butterfly Twists their first choice.
Butterfly Twists is officially distributed by Total Sports Technology, Inc. here in the Philippines and has 15 stores nationwide.