NOTE: A few months ago, our marketing | publicity | events consultancy Happy Consultants Manila handled and produced the 2018 local campaign of Sanuk. We were responsible for getting their local ambassadors, producing all the brand’s collaterals, the campaign’s publicity, and mounting the event. Here’s one of the press releases that I wrote for the footwear brand.
Sanuk PH ‘Smile, Pass it on’ Campaign Featuring Bea Benedicto & Benj Manalo Photography, Videography, Styling & Makeup by The Visual Club
Videographer: Chino Villagracia
Stylist: Jana Silao
Makeup: Jia Achacruz
Produced by Happy Consultants Manila
Everyone’s favorite sandal brand presents its Spring/Summer 2018 collection featuring the Chiba Quest Knit and Yoga Sling. The next generation Sidewalk Surfer, the Chiba Quest Knit gives you that weightless feel on your feet that’s made for the journey to your happy place. Perhaps the most comfortable sandals that you’ll ever wear, the Yoga Sling will cushion your every step during your daily walks and activities.
Together with Sanuk’s comeback to Manila, the brand launched their new marketing campaign #SmilePassItOn: Light Someone Else’s Life with the Power of Smile, which is a call to action to simply pass on your positive vibes to everyone with a smile. Smiling is one of the most contagious and delightful gestures one can make. Aside from the fact that it instantly makes us feel better, flashing a smile at someone can turn their whole day around. Smiling at somebody makes you want to share the feeling of happiness and positivity. And that’s what Sanuk is all about. The brand’s thrust is to continue to stay true to its uncompromising and fun attitude. And to pass on the power smile, Sanuk welcomes actor BENJ MANALO and social media darling BEA BENEDICTO as its local ambassadors.
Benj is known for his role as Pinggoy in the primetime series Ang Probinsyano and as Tolits in the hit musical Rak of Aegis. He’s also a professional dancer and was part of the hip-hop dance group Philippine All-Stars. Bea, on the other hand, started out as a print ad model until she was able to penetrate the world of television and online programs via the shows Upload, Tanods, and Kontrabando. She is now one of the most engaging personalities on social media, showcasing her own unique style and signature online material. Both Benj and Bea perfectly represent the confident and fun nature of Sanuk.
“The fulfilment I get from dancing is being free. Whenever I dance, I feel happy and whenever I perform in front of a crowd, I like seeing people smile. Hopefully, at least one, if not all my audience will be inspired with what I do,” shares Benj. Bea likes to make people smile with her quirky antics and just being her dorky self. “Sometimes just being happy yourself, helps other people be happy. I’m just here to share the sunshine,” says Bea. It’s important for both to have a positive outlook in life, and as entertainers to make others feel happy. And this is why they’re the best fit for the #SmilePassItOn campaign. “I just love the comfort and style of Sanuk. The footwear is not afraid of using vibrant colors and patterns. It’s not afraid have fun, like me, it suits my personality,” says Benj. “I like that it’s an easy, everyday kind of footwear. Very comfortable, not restricting, and really cute,” shares Bea.
Shop online now at their FB page and you may also visit select Toby’s Sports stores for the latest collection. Sanuk will also be available in choice Stoked outlets soon.
Visit SanukPH on Instagram to know more about the campaign and the brand’s new ambassadors.
About the Sanuk® Brand
Taking its name from the Thai word for Fun, Sanuk is a global lifestyle brand known for its funky sense of style, lo-fi innovation, and delightfully irreverent humor. The brand continues to rapidly attract a uniquely passionate fan following through its addictively comfortable products and invitingly off-center worldview. Sanuk is currently sold in over 40 countries worldwide and is officially distributed by Quorum International, Inc. here in the Philippines.