My favorite brand apparel just had a milestone of a month here in the Philippines last October. UNIQLO celebrated its 1st year anniversary of its flagship store in Manila, which also happens to be the biggest UNIQLO store in the country and the entire Southeast Asia. There was an intimate program inside the Glorietta 5 store headed by UNIQLO Philippines’ Co-COO Ms. Geraldine Sia. To celebrate the flagship’s anniversary, Ms. Geraldine announced the release of new offerings of the store: Lifewear Magazine, UTme!, and collaborations with Kenneth Cobonpue and Celeste Cycles.
UNIQLO’s LifeWear magazine is available in the Manila Global Flagship Store in Glorietta 5 and in all stores nationwide. The premier edition of this free publication, timed with the 2019 Fall/Winter season, demonstrates how LifeWear embodies the UNIQLO commitment to creating pieces to meet the needs of everyone’s lifestyle.
The brand also partnered with 10 Pinoy artists for its #UTmeArtPH collection. UTme!, is the brand’s digital T-shirt printing service exclusive in UNIQLO Manila Global Flagship Store, wherein customers can create graphic shirts and tote bags using the tablets at the UTme! section located at the second floor. The debut collection ‘Future’ features artworks created by Happy Garaje, Rob Cham, Isabel Weber, Manix Abrera, Ev Yu, Mika Bacani, Otto Björnik, Myka Arnado, Auggie Fontanilla, and Soleil Ignacio. Their works can be printed and personalized at the UTMe! section of the store.
UNIQLO Philippines also collaborated with multi-awarded and world-renowned furniture designer and manufacturer, Kenneth Cobonpue and one-stop, homegrown outdoor brand, Celeste Cycles. Products of these local brands are showcased in the flagship store to provide customers the complete LifeWear experience.
Last October, the 2019 UNIQLO x JW Anderson Fall/Winter collection was released. This is the fourth collaboration line with the London-based JW ANDERSON brand. The theme for this season’s collection is the Great British Outdoors, this new LifeWear offering fuses traditional British elements with the modern designs of JW ANDERSON.
Traditional British patterns such as tartans and warm Nordic designs are the main patterns for outerwear, skirts, innerwear, and accessories. Patterns with a classic feel are adorned with borderlines and fringes to emulate the playful character of the JW ANDERSON brand. The fourth season of this collaboration again includes the reversible items, splashes of vivid colors mixed with neutral and classic tones. These items are currently available at the flagship store in Glorietta 5 and UNIQLO stores nationwide.